Scouting ambassadors are prominent people who support us in transforming the lives of young people. They are representatives for Scouting, and use their knowledge and experience to benefit the Movement. Scouting has a number of high profile national ambassadors and we are building on this locally. 

Thanks to their high profiles they can promote Scouting to everyone, encouraging more people to volunteer and more young people to join. Ambassadors also get the chance to show fellow peers and professionals just how much fun Scouting is.

Ed Coats North Pole

Ed Coats, Adventurer: Our County President and Scouting Ambassador

Ed Coats

Ed Coats first entered the media spotlight alongside Ben Fogle and James Cracknell in their historic race to the South Pole, the first attempt of its kind since Captain Scott was beaten by Amundsen 1912.  The challenge was covered in the BBC documentary "On Thin Ice". 

A Scout in his youth, Ed knows firsthand Scouting's crucial role in building character, life skills, leadership qualities and community spirit.  As an ambassador he aims to promote the fun, friendship and flexibility of volunteering.  He combines his own Scout volunteering with a busy life as a Medical Doctor, his media and charity work. 

Even before this, Coats was no stranger to adventure having represented Britain as a decathlete and he even swam the English Channel.  More recently an expedition saw him take World Scouting's flag to the North Pole raising considerable funds for charity. He's just returned from Tanzania taking on the Rift Valley with 10 inspirational young people.  This will be featured later this year in a BBC documentary titled "The Hottest Classroom on Earth".

Ed Coats chatting