Scouting ambassadors are prominent people who support us in
transforming the lives of young people. They are representatives
for Scouting, and use their knowledge and experience to benefit the
Movement. Scouting has a number of high profile national ambassadors and
we are building on this locally.
Thanks to their high profiles they can promote Scouting to
everyone, encouraging more people to volunteer and more young
people to join. Ambassadors also get the chance to show fellow
peers and professionals just how much fun Scouting is.
Ed Coats, Adventurer: Our County President and Scouting
Ed Coats first entered the media spotlight alongside Ben Fogle
and James Cracknell in their historic race to the South Pole, the
first attempt of its kind since Captain Scott was beaten by
Amundsen 1912. The challenge was covered in the BBC
documentary "On Thin Ice".
A Scout in his youth, Ed knows firsthand Scouting's crucial role
in building character, life skills, leadership qualities and
community spirit. As an ambassador he aims to promote the
fun, friendship and flexibility of volunteering. He combines
his own Scout volunteering with a busy life as a Medical Doctor,
his media and charity work.
Even before this, Coats was no stranger to adventure having
represented Britain as a decathlete and he even swam the English
Channel. More recently an expedition saw him take World
Scouting's flag to the North Pole raising considerable funds for
charity. He's just returned from Tanzania taking on the Rift Valley
with 10 inspirational young people. This will be featured
later this year in a BBC documentary titled "The Hottest Classroom